Over the bridge (or i’ve moved)

In the web equivalent of packing up all your shit and moving next door, I’ve moved my blog (and website!) to http://dinalie.wordpress.com/. The futures looking bright kiddo, this side of the building, there ain’t none of them pants gobblin billy goats. So please come and visit me!

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Cycling in London

An illustration for the Cycling in London competition which I didn’t get to enter in the end due to being too busy in general. Still, I’m happy with how it turned out and I think it could make a good portfolio piece.

Fly Turtle : Brand Identity

On this blog post I’m going to run through my brand identity which which has been in process for about six weeks at uni.  I called it Fly Turtle mainly because when the mood hits me I morph into a flying turtle and very slowly hover out into the sunset. If you’re a cynic I called it Fly Turtle because I have been often compared to a turtle, when I’m doing nothing I tend to drift along, but of course, turtlelistic qualities are greatly under appreciated in business and I don’t want to convey the impression that I’m slow when I’m working. WHICH I’M NOT, I assure you possible employers.

Anyway, so went through heaps of variations on the logo till I came up with this shape which to me kinds of indicates a bit of movement, plus it’s quite simple, so in the interests of my illustration work it can be applied across a lot of busy imagery without loosing it’s integrity or muddling up the picture. Went through a few ideas for my ‘brand language’ until I came up with the simple format I came to here, and then I got to do the fun stuff like go out and touch paper in bad places. I also went to the hardware store to pick up these swatches of colour which really helped me in choosing what paper I was going to use. These are what make up my primary colours and my secondary colours, and the next picture I’ve uploaded is the first page of my style sheet (which is basically a rudimentary guide on how the brand identity – colours, logo, format – should be applied across any elements of a brand).

In this first image the colours go from various secondary colours for paper, to some secondary reds and blues, primary brown, primary paper colours, primary red and primary blue.

So then the next step was just to create the image that I was planning for identity, which incorporated the colours that I’d chosen and also the feeling and the look. So I went with a turtle in a hot air baloon, high up in the sky, going on an adventure. And then I applied this brand language and imagery across all the necessary elements that were required so far for this project (which if you look at the picture at the top include A4 envelope, standard size envelope, stationary paper, letterheads, business cards, CD case, and a compliments slip which is the one with the red logo – that’s the back but in my case it’s intended for promos and any other reason you might need to contact a client without needing a letterhead, and also some fun stickers for the envelopes.)

Here of course is the image on the business cards, obviously the funnest part of the entire exercise.

And I also wanted to quickly include the first booklet that we made to identify our look and feel descriptors. The five main words I can maybe identify as going for were Emotional, Imaginative, Colourful, Narrative and Fun. Here are a couple of picture of the booklet I made.

So there you are Zero2Illoers, I hope you might have benefited a little bit from reading this, and maybe have a bit of a clearer idea of where you’re heading with your own branding and marketing. I’m definitely going to be catching up on those illustrations during this extra week that luck has bought me. Please let me know if this did help you (or didn’t!)

Cheers 🙂

My cat is trying to make love to both me and my laptop.

12 Week Challenge Week 4

These are fun to be doing but sometimes I really think I’m not hip enough. In my work at least, in real life I’m probably awesome.

But seriously these are the first two in my series of licensing illustrations. They’re kind of three cute illustrations with animals living in huge versions of their real life shell homes. They’re intended to appeal to a mainstream audience and everyone loves small animals. So do I.

I’ll update my progress as I go on this post.

Adobe Pixelmash

So I took part in an Adobe Pixel Mash comp a couple of weeks ago. The competition took place at an education conference set up by Adobe and we were there basically to spruke their products and demonstrate what they’re capable of. We were sat in front of the sizable audience and given fifteen minutes to put together a word and an image we’d been given the day before. In our case it was the word education and this picture of a barbecue.

In the end the audience voted and amazingly I won and the prize was the Adobe  CS5 master collection. SO STOKED.

Ps. The explanation is that even though sometimes/often we hate going to class and learning, education is pretty important and good for us, hence the reason why this nerdy cow is roasting itself!

Storyboarding Fun Times

A couple of the storyboards I’ve been working on for a video design project. Storyboards are so much fun, it’s so awesome to get a chance to do some.

Harmony Sketches

Some quick sketches I did on Harmony which is a pretty cool html online drawing application I discovered today on Drawn!


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All images copyright ©Dinalie Dabarera 2010 Reproduction in any form is prohibited without permission of the artist.